Little Ubud

Ubud , famous by its painting , artsy village , and rich culture .

From luxurious place with high budget but very worthed or just rent a bike ride along the way of Ubud , all things you gonna do here is memorable 

EAT - NASI AYAM KEDEWATAN 

This resto offer you Balinese cuisine where Balinese cuisine's identically use many spices and spicy .

Located in Kedewatan area , easy to find (across the street) , if you are going to Kintamani you must be pass this resto . 

When I was go there , we didn't know where is it . But dont worry , Balinese people was very kind .. They give us the directory to go here

The place was so homey just like traditional Balinese house 

Nasi Campur (15k rupiah) , very worthed and it must be on your list if you're spicy lover .

For me that I dont like spicy too much , eat Nasi Campur was too dramatically with tears , blush cheeks , and need an extra drinks . But really taste good for sure :)

BLANCO MUSEUM

all the art and paintings by Antonio Blanco .

Ticket for domestic 30k rupiah , for tourist 50k

First we served by little bird zoo , take a photos w/ gorgeous birds and then come the Balinese girl give us welcome drink 

Well honestly I'm not such an art enthusiast esp about paintings , but there is one that I adore much 

From Antonio Blanco 50 , original painting with collage cigarettes

Then there's a quote under it says like this

 " He took to drugs , for the solution , only to find that the problems never solved that way . He failed to pray for guidance and to correct his life "

I think I can catch up the message that take drugs ( might be cigarettes , alcohol , etc ) will bring you to none , but only with pray it will find you the way "


Blanco's musem have 3 floors , 1st & 2nd are all Blanco's painting , then at the 3rd floor u can see the panorama of Ubud 

Suga Rush Cafe Bandung , when eats meet sweets

Heyho for all cake lover and sweet lover , this post will catch your attention

Better to ready , set and go get ur map to this sweet and undeniable direction

Cafe Review : SugaRush - Bandung

Address : Braga Street , before Braga City Walk

I know this cafe from @kulinerbdg 's timeline that offer you god damn look and tasty cake for God's sake

Today , I went there w/ my fellas . The cafe is easy to find , red's paint dominated on front side.

So , I ordered slice of rainbow cake , rainbow cake is one of the most favorites cake in SugaRush , highly recommended

(interior)

( the almighty Rainbow Cake , eye catching , and absolutely nice . beware of the addiction )

( 1st bite , broke the masterpiece , officially become addicted)

(red velvet cake)

(my goodness , looks stunning even I laid down the cake)

Sugarush is also sell macaroons which I will taste it next time

20k for each cake

6k for each macaroons

Marketing Management

today's post is about marketing , and fyi  I'm a college student majoring in business IT management .
my marketing management's lecturer gave us task to do , that is to analyze the marketing mix of organization that you choose to analyze .
Due to the deadline in this afternoon , better and faster I posted with Indonesian language

Setiap perusahaan ataupun organisasi pasti punya yang namanya strategi pemasaran , karena buat mereka yang mau usahanya berkembang , mereka harus membuat suatu strategi untuk ekspansi bisnisnya dan menarik perhatian dari para konsumen .
Nah , kali ini saya tertarik untuk membahas tentang strategi pemasarannya Pringsewu Restaurant Group

Pringsewu adalah rumah makan berkonsep taman di bawah naungan Pringsewu Group.
 Salah satu ciri khas rumah makan Pringsewu adalah lokasinya yang sebagian besar tersebar di jalur Pantura dan beberapa di jalur Pantai Selatan.
Dan ternyata perkembangan restoran ini pun berkembang pesat , walaupun konsumennya termasuk passing guest , tamu yang lewat atau biasanya yang sedang dalam perjalanan mudik.
Pringsewu menawarkan makanan makanan khas Indonesia , chinese food dan lainnya


Dari basic info tentang Pringsewu , sekarang kita lihat nih target audiencenya


Target audience : pemudik atau pelancong yang melewati jalur pantura  , baik laki maupun perempuan 
Demografis : 
-Lokasi penjualan : sekitar jalur mudik yaitu jalur pantura dan jalur pantai selatan
-Kelas ekonomi : menengah , menengah ke atas
Psikografis :
-Menyukai hal hal yang praktis termasuk makanan
Behavioristis :
-Orang orang yang sedang dalam perjalanan mudik
-Gemar menjadikan restoran ataupun tempat makan sebagai ajang berkumpul dan beristirahat melepas lelah


Yang menarik dari strategi pemasarannya adalah

( salah satu road sign Pringsewu cabang Sumpiuh)

(surprise ulang tahun dari para karyawan Pringsewu)

(bibit pohon gratis untuk pelanggan)

- Pringsewu menarik perhatian para pemudik ataupun pelancong dengan memberikan road sign sepanjang 10km sebelum mendekati restoran Pringsewu terdekat. Road sign inipun di desain dengan warna kuning dan kata kata yang menarik perhatian .


-Di beberapa cabang restoran Pringsewu yang berkonsep taman ini juga menyediakan alat permainan  seperti egrang , ayunan , sepeda , sepeda tandem yang membuat pelancong yang membawa anak-anak bisa nyaman dan betah bermain di Pringsewu . 


-Atraksi sulap gratis juga salah satu cara marketing Pringsewu untuk anak anak 


-Kejutan ulang tahun sebagai reward bagi pelanggan yang sedang berulang tahun . Jika seorang tamu sedang berkunjung ke Pringsewu di bulan ulang tahunnya . Pringsewu akan menyediakan surprise bagi Anda , beberapa karyawan secara serempak seperti arak-arakan akan datang sambil menyanyikan lagu untuk Anda . Dan sebagai hadiahnya akan mendapatkan free juice dan Pringsewu akan mengabadikan momen Anda dalm sebuah foto.


-Untuk mendukung kampanye go green , Pringsewu pun ikut melakukan aksi penghijauan . Yaitu menyediakan bibit pohon gratis untuk dibawa pulang oleh pelanggannya .


Kekurangan dari strategi pemasaran Pringsewu ada dalam ekspansinya via media online seperti twitter , facebook ataupun webnya .


Nah tadi itu analisa saya tentang Pringsewu Restaurant Grup .
Kalau dikasih kesempatan untuk berusaha , saya akan mulai berusaha dalam bisnis kuliner . Kenapa ? karena bisnis kuliner tidak membutuhkan modal yang besar , dan alasan utama karena setiap orang pasti butuh makan .Oleh karena itu bisnis kuliner mempunyai potensi yang besar apalagi kota Bandung yang terkenal sebagai kota wisata kuliner.


Saya akan membuat cafe ataupun warung makan bernama iTaste . Tidak hanya mengutamankan makanan tetapi juga desain interior yang membuat para pelanggan tertarik untuk datang ke iTaste .
Produk yang akan saya tawarkan adalah pancake dengan berbagai topping , spaghetti , burger dan smoothies karena makanan ini cenderung mudah dibuat dan divariasikan rasanya . 
Segmentasi pasar
Demografis :
-Jenis kelamin : laki laki dan perempuan
-Usia : 12-35 tahun
-Lokasi penjualan : pusat kota
-Kelas ekonomi : menengah , menengah ke atas
Psikografis :
-Menyukai makanan praktis 
-Gaya hidup modern
Behavioristis :
-Gemar menjadikan restoran ataupun tempat makan sebagai ajang berkumpul 


Dari analisa saya tentang Pringsewu Restaurant Group dan strategi pemasarannya yang unik dan menarik .
Saya mungkin akan mencontoh strategi seperti birthday surprise dan memberikan pelanggan yang berulang tahun pilihan makanan atau minuman gratis . Karena tidak hanya mengutamakan rasa makanan tetapi juga menjadikan pelanggan mempunyai momen yang indah saat di iTaste
Dan juga seperti road sign yang unik dan nyentrik . Karena memudahkan pelanggan yang tertarik dengan iTaste via update status teman ataupun obrolan ringan bisa dengan mudah menemukan iTaste tanpa harus kesasar jauh jauh.


Sekian analisa dan business plan saya untuk tugas Marketing Management :D
Luh Ayu Paramita Dewi 
111400308
MBTI H 2011

Get Lost

As I begin to start my new life , living far far away from parents . I learned new things , include : how fun get lost is  . Until now I have my 3 get lost experience , pretty fun pretty stupid . This is one of that I think is very   interesting to be told

Get lost in toll road . 

For early couple months since I moved to Bdg  , my uncle's car is in my boarding house . He is in Bali at that time , so he let me to use his car whenever I want to go to somewhere which is far . Then there's campus event that will be held in Dayeuh Kolot ( my college have 2 campus building which this both location is quite far with one another) . GegerKalong - Dayeuh Kolot might be take long time to go there both by motorcycle or car . But then I decided to attended and went there by my uncle's car . 
The day.....
This is me as the driver who had my 1st time driving in toll road ever . ( my last 2 trips to Dakol , the car is being drived by my friend , but I "remember" which way to go in toll road ). And my 3 other friends is in with me .
the right way to choose actually is :  heading to Pasteur toll road - then turn left when see the sign for Cileunyi - just go ahead till found Buah Batu's gate out
But , that's not that easy at that time ... In my memory I thought I miss that 2nd direction ( Cileunyi turn left) , me myself with 100% confident keep driving ahead , then my friend that pretty know about toll road start to knowing that our way is wrong . She told me that we had just left the right way behind . But I still keep on my stupidity "calm down , I know this way . We are not gettin lost" till I found the sign "Jakarta" . Omg , we are on the way on Jkt . I start to panic out , my heart's beats faster as I begin to start crying . My friends suddenly called Toll Road service call , we need to keep on till we find Purwakarta gate's out then turned back to Bdg .
We supposed to arrive at Dakol after 45 minutes in toll road then happily attend inaguration event .
But the reality , we are still in toll road heading to Purwakarta , which I have already known Purwakarta have quite far to reach . I dont stopped to apologize to my friends that I ruined everything because my ego . 
My friends just said that " be careful , just focusing on your way yu "
We spend 2,5 hours in toll road , we just enjoyed the event for 1 hour , we closed that day with spend the midnight at Mcd laughing at our and me stupid things in that car ,  and whenever I remembered that was my stupid ego causing that silly incident I realized

" I learn from mistakes that I did , I cann't be that calm and passed that incident without my friends , my driving skill be more good cause of that , then I did unexpected thing and unforgettable story . I learn something :) "

Be more careful , be more a good listener :p 

 

 

short intro

It's almost 4 months 

Left my beloved family , friends , & memories

Separated by miles miles away 

Get out from comfort zone

Facing new peoples

Learns new things

Fix somethings

& share these things to you